Government–Enterprise Collaboration Fuels Revitalization | A Delegation from Lanling County Visits Linyi South, Where Huaya Food Demonstrates the “Taste‑Bud Power” of Rural Revitalization
Release Date:
2025-11-13
I. High-Level Inspection Focuses on “Revitalizing the Culinary Sector”
On November 12, 2025, Li Chunzhong, Deputy Secretary of the Lanling County Party Committee and County Mayor, led a 46-member delegation to Yinan County for a special research mission on rural revitalization and industrial development. The visit focused on “empowering traditional food industries through technology,” with a particular emphasis on Yinan Weiyao Food Co., Ltd. As the “standard-setter for prepared duck products” and the nation’s top-selling brand, Huaya has established itself as a key site of study, thanks to its robust, end-to-end intelligent manufacturing capabilities, underscoring the government’s strategic commitment to leveraging the poultry industry as a growth engine.
II. Comprehensive, Cutting-Edge Preparations Set a New Industry Benchmark
1. Technology-Transparent Factory
Open EU-standard smart workshop:
▶️ Precision Temperature Control Technology
▶️ Automated production line
▶️ Frozen Freshness Preservation Industry Chain
2. Comprehensive Overview of the Industry Chain
We have opened an intelligent slaughter and cutting workshop, a seasoning production line, and a roasting and air-cooling zone, with multiple standardized processing steps that highlight our technological advantages.
3. Immersive experience of HuaYa’s best-selling products
A product‑tasting zone has been set up, offering samples of the Hua Ya product line. Best‑selling items such as juicy crispy roast duck, crispy and fragrant duck, and golden‑crust fried duck have earned high praise from the visiting delegation, thanks to their “low‑fat, high‑protein” positioning.
III. Key Factors: Technological Upgrading and Policy Coordination
Industry–University–Research Collaboration Supports Standardization
The delegation, drawing on relevant cooperation cases, has proposed a corresponding plan:
Addressing technical bottlenecks such as flavor stabilization and shelf-life extension;
Gradually advance the development of new pre‑prepared meal products and enhance product standardization.
Policy coordination fosters win-win cooperation.
Channel Integration: Leveraging the capacity of HuaYa’s daily production line, which can process 100,000 seasoned duck carcasses, we are working to bring our products into Lanling’s supermarkets and retail outlets.
Technology Sharing: By introducing intelligent production lines, automated equipment, and standardized processes, we will strengthen collaboration between Lanling and Huaya, delivering higher‑quality, healthier duck products.
Hua Ya Food can serve as a flagship demonstration site, underscoring the government’s profound commitment to recognizing the strategic value of enterprises in driving rural revitalization, while also highlighting the collaborative efforts between government and industry to advance the poultry sector and upgrade its industrial chain. The visiting delegation highly commended Hua Ya’s model: transforming resources into industrial competitiveness and providing a replicable “chain‑based revitalization blueprint.” This further validates Hua Ya Food’s core values—“technology for farmers, ecological win‑wins, and cultural heritage”—and signals that, going forward, the company will continue to deepen its vision of “a shared path to prosperity through a single duck,” enabling the world to savor the eco‑friendly ethos and artisanal craftsmanship of Hua Ya.
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